Mahindra & Mahindra is working on a new product positioning strategy to stick to its 30% demand in March, reports Economic Times.
M&M`s March tally bucks the industry trend, with UVs down 5% in the past month and 6.5% in the entire fiscal.
The company said that they are looking at a three-product pitch to cover the utility vehicle market end to end.
As part of its new post-Xylo positioning strategy, M&M has re-positioned the Scorpio as a premium pure play SUV, the Bolero as the entry-level utility vehicle and the just-launched Xylo as a people mover pegged between the two. Its Maxx range has been positioned below the Bolero as a rural/semi-urban pick-up type vehicle with commercial usage.
Shares of the company closed down Rs 16.5, or 3.54%, at Rs 449.30. The total volume of shares traded at the BSE was 122,035 (Wednesday).
M&M`s March tally bucks the industry trend, with UVs down 5% in the past month and 6.5% in the entire fiscal.
The company said that they are looking at a three-product pitch to cover the utility vehicle market end to end.
As part of its new post-Xylo positioning strategy, M&M has re-positioned the Scorpio as a premium pure play SUV, the Bolero as the entry-level utility vehicle and the just-launched Xylo as a people mover pegged between the two. Its Maxx range has been positioned below the Bolero as a rural/semi-urban pick-up type vehicle with commercial usage.
Shares of the company closed down Rs 16.5, or 3.54%, at Rs 449.30. The total volume of shares traded at the BSE was 122,035 (Wednesday).
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