Company founder Ramya Prajna explains to e27 that wooz.in is not another social network but an extension service that’s geared more towards events and marketing purposes. During this beta stage, attendees are given a card or a bracelet during events to check in to specific locations, venues, or rooms, that have wooz.in readers set up. The cards and bracelets are for people to keep and hopefully carry with them at the next event held by Think.Web or its clients. Those who have signed up to the service will receive email notifications ahead of any future event.
He said that he was inspired by a similar service used by Facebook during its developer conference some time ago. At that event, Facebook handed each attendee an RFID tag to be used when joining conference sessions which will then publish a message that gets posted on their individual Facebook walls.
Initially wooz.in was developed as a value added service for the company’s clients for consumer engagement activities and it will remain so for the near future. However he hasn’t ruled out spinning off the team from his company should it require greater involvement and an independent development path at some point in the future.
As Indonesians swarm to multiple social networks, updating each of them one by one would be quite a time consuming activity, so he came up with wooz.in to streamline that process. He hopes that it allows individuals to socialize during events without having to fiddle around with their mobile devices and dealing with unreliable network connections.
The primary function right now is for check-in announcements while activity reporting is something that could be added in the future although it depends on negotiations with clients.
Each check in on wooz.in earns a user one pin. Pin collection is one way for the clients to engage with consumers and provide them with rewards or promos after a certain number of related pins has been acquired.
With wooz.in, the content of the message sent to the networks are not user-editable, it is instead determined by the event organizers or clients. This clearly leads to concerns that the service could be used to promote products or activities without explicit consent from the user.
Ramya assured that as wooz.in develops, they will add granular control to the service for users to determine which kinds of messages are allowed to be sent out from their accounts and which should be suppressed.
He hopes that more mobile devices will adopt Near Field Communication to enhance and streamline these kinds of activities even further.
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