All 6 of Japan Railway companies from Hokkaido to Kyushu, which was the national railway before privatized, jointly starts a new promotion campaign combining their Shinkansen(bullet train) networks with cellphone location based game, “Nihon Rettou Judan, Challenge Shinkansen”(= Bullet train challenge around Japan).
Anyone having Japanese feature phone with GPS(most have it) can register the site and compete visiting 99 bullet train stations on 8 routes, and 47 points of interest around the nation from December 15 to March 31.
Cellphone GPS will assure that you really visit those stations and POIs. When you check in, you will get virtual stamps, train collections, etc.
The participants will be ranked by how fast and how many virtual stamps they get. Players who check in all 99 stations will receive a honorable title “Shinkansen Master”.
8 lines of Shinkansen railway run through Japan. See map below,
Many Japanese children in urban area enjoy so-called “Stamp Rally” programs offered by local train networks during school holidays, there kids ride on trains, get down every single station and receive a stamp of the station.
Limited Express fee for Shinkansen is pretty expensive, so this game is an adult-and-high-tech version of those kids programs.
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