The grant is open to any Singapore-registered company developing a web or mobile app that is designed for use by the general public. I suppose that means not just cool geeks or some other tiny niche. So I asked the folks at IDA what they thought the app’s mass appeal should be like to qualify for the money.
“At the minimum, the app should reach out to at least several thousands to tens of thousands in terms of downloads,” said Alvin Tan, one of the people managing the grant.
The IDA’s other criteria for the grant is that the app should fulfill “community outreach and engagement purposes.” Here’s Tan’s clarification:
“It refers to the social component of the proposed app, that is, the interaction between the organization or company and the users of the mobile apps, and among the users themselves. This could be in the form of feedback to the company, sharing of activities that the user participated in with their social networks, searching for content related to the company (possibly with the use of location-based services), etcetera.”
The grant is called the People Sector Infocomm Partnership Scheme. Companies can apply for half of the project’s qualified costs, up to SGD15,000. The money will be paid out once the “project deliverables” are complete. Tan said that the total amount of money available under the grant is is confidential, although a quota is in place.
If you have questions, there is a briefing about all this next week. Details, taken from IDA’s website, are below:
Date: 27th Jan 2011
Time: 13:00 to 14:00
Venue: Infocomm Development Authority of Singapore
Multi-purpose Hall 1 and 2
8 Temasek Boulevard #14-00
Suntec Tower Three
Singapore 038988
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