The maker of 'The Ultimate Driving Machine' has released a new promotional video featuring past, current and feature production and concept bimmers such as the Z1 and Z8 roadsters, M3 E30, 2002 Convertible and the controversial 5-Series GT. As with the Z4 Roadster, the Bavarians chose to use the 'Joy' slogan in their latest film. As you can see in the video, BMW overdid it with the joy theme as everyone is smiling like a Cheshire cat on dope. And oh, for those that don't understand a word of German, no need to panic as we've added an official translation right after the jump. Translation: We are a car company. But we don't just make cars. We make time machines, Build Snowplows, And create works of art.
We inspire fans, And fan clubs. We are efficient and dynamic. We even shape the future.
We realized a long time ago that what you make people feel is just as important ... as what you make. And at BMW we make Joy.
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