Do you want to know how much McDonald was spending online for brand advertising and for what campaigns last year ??
Admomo, a Hong Kong based online advertising intelligence startup, offers the answer to questions like that. (Admomo.com) A few clicks on its self- developed tool and a complete report with all the details are ready in a few seconds. It shows which sites McDonald were using to show its ad, for how long, and for which product.
The cost details are also shown. Admomo CEO, Winston Law, said, discrepancy is roughly 20-30%. A friend who has tested the system using a company he knows of, said the error in cost estimation is down to 5%.
With such a report, you can easily second guess what McDonald’s online marketing strategies are. Who are they targeting, with what products, and using what promotion gimmick. This is a very powerful tool. Just imagine what will its competitor (such as KFC) can do with the information.
And it is not just for McDonald, Admomo can track every brands which has advertised in over 300 sites in Hong Kong and 700 sites in China. And, CEO, Winston Law, is thinking of expanding the service to cover leading sites in the whole world.
I wonder if the online retailers in China have known about Admomo yet.
But with such a deadly tool, all the marketing guys at Vancl, 350buy, Redbabay, Dangdang, Joyo, etc., should better beware, because how they position themselves online can be known by their competitors easily.
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