When we wrote about DEMO coming to Singapore with DEMO Asia (ex-China), there was a huge buzz. Produced primarily in the US, DEMO is a conference that focuses on launching new technologies and products.
Some of the innovations that were launched at past DEMO events have become well-known brands. These include Adobe Acrobat, Skype Mobile and Sun Microsystems’ Java, among others.
This November 2011, DEMO Asia will happen in Singapore to be co-organized and produced by IDG Enterprise, VentureBeat (the two original producers of DEMO) and Singapore’s
Sphere Exhibits. Singapore is the second country in Asia to host a DEMO event, after China.
Prior to yesterday’s Preview event / press conference at Marina Bay Sands, details regarding launching at DEMO Asia were not firmed up. Fees to demo at DEMO have been famously high such that questions were being thrown around by startups as to whether it would follow the price point of DEMO US or localized. Here we have the details of the launch packages and more information on scholarships:
OFFERED PACKAGES
Launch Package
Get the crucial 6 minutes on stage to demonstrate your product. The key here you need to remember is that no powerpoint slides are allowed and when in doubt, opt for a bit of drama. Check out videos of past pitches at the DEMO USA editions.
Demonstrators at DEMO receive the following benefits:
Pre-DEMO: Personal Presentation Coaching, Technical Expertise and Product Rehearsals, PR Training and many more.
During the DEMO Conference: 6 minutes product launch video, Company profile and product descirption in DEMO online program guide, Invitation to CEO and CIO dinner, Behind the scenes interview broadcast on DEMO.com and throughout IDG media network, Chance to win People’s Choice, Million Dollar Media Prize, and many more
Post-DEMO: Unlimited hosting of demonstrator microsite on DEMO.com, Post-event promotion of launch video across IDG global website network, Invitation to all DEMO alumni regional events, and Discount on sponsorships and advertisting across all IDG media properties.
COST: SGD 15K (USD 12K)
Showcase Sponsorship Proposal
This package is for companies not launching a product at DEMO but looking for access to the conference and the opportunity to exhibit at the DEMO pavilion. Here are the benefits:
- Supplied kiosk in DEMO pavilion with signage.
- 2 full conference passes (value SGD 1500 each).
- Social media program designed to generate exposure beyond the event. Three – minutes video interview created and posted on DEMO.com.
- Online company profile page, including logo and media assets posted on “showcase sponsorship” page on DEMO.com.
- Logo on digital slideshow in general session.
COST: SGD 6K (USD 4.8K)
SCHOLARSHIP PROGRAM
The DEMO Scholarship Partner Program will feature a total of 20 full scholarships for bootstrapped companies, of which a minimum of four will be dedicated to women entrepreneurs; 10 partial scholarships for angel-funded companies and 10 full scholarships for the Alpha Pitch for college students. Here is the breakdown from the materials given to us by the DEMO team:
Women Entrepreneurs
DEMO had the pleasure of introducing this scholarship dedicated to women in technology at DEMO Spring, hand-in-hand with the Startup America Partnership, IDG and the Kauffman Foundation to support a scholarship for four companies with female CEO’s.
Bootstrapped Companies
DEMO will offer full scholarships for a limited number of companies ready to launch their product. These companies will have raised no more than USD $500K in funding.
Angel-Funded Companies
Partial scholarships will be provided to 10 companies that have received same angel funding but not in excess of USD $1.5M.
College Alpha Program
DEMO will also award innovation coming out of America’s finest colleges and universities. Full scholarship will be provided to 10 deserving individuals or groups that have meaningful new technologies that are deserving of presentation to the worldwide, elite audience that DEMO brings. Each individual and/or group applying for it must be pre-revenue and have received no more than a seed around of funding (<$500K).
Companies selected to participate will be given:
- Ninety second pitch to the entire DEMO audience in the general session ballroom.
- Kiosk space in the DEMO pavilion
- Two passes to attend DEMO
- One pass to the CEO/Dealmaker’s dinner
- Signage and internet connectivity in the DEMO pavilion
- Extensive promotional support on site and after the event on DEMO.com
- Video of pitch posted on DEMO.com.sg
AARP
AARP is a nonprofit, nonpartisan organization that helps people 50 and over improve the quality of their lives. DEMO will offer scholarships to two companies that serve the 50+ market.
SOME DEMO ALUMNI
Singapore companies which have launched at DEMO include Foound (on SGE) (Fall 2010 alumnus), GoToCamera (on SGE) (Fall 2010 alumnus) and FetchFans (Spring 2011 alumnus).
Check out their 6-minute DEMO pitches:
Foound
GoToCamera
FetchFans
If you need more convincing, IDG Enterprise‘s Neal Silverman and VentureBeat‘s Matt Marshell took us through DEMO’s track record yesterday at Marina Bay Sands:
“During the last 5 years’ of DEMO events held in the United States, 92% of participants secured funding within 9 months of taking part in a DEMO launch; while 62% of participants received more USD 1M in funds from angel investors and venture capitalists. More than 50 companies taking part in DEMO events were either acquired or went into collaborations with some of the biggest technology companies such as Google, Microsoft, Nokia and Symantec, among others.”
For more on DEMO Asia 2011, you could check back at DEMO.com.sg (not yet launched) or here at SGE.
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