5 Years in China, Blackberry Still Does Not Get It

Blackberry said it sold 14.2millions phone in Q3 in the global market and the net profit increased 45% thanks to the oversea market. However, having been in China for 5 years, Blackberry seems still not get the idea about the Chinese market.

Recently, RIM together with China Mobile Beijing launched two new tariff with rmb 98 and rmb 108 per month which can give you 30MB and 50MB data plan respectively. It sounds cheaper offer than before (rmb198、rmb298, rmb398, rmb498 and rmb598), but note that I am paying rmb286 per month for iPhone 4 tariff,  I can get 900 free minutes and 1Gb data plan.

Xie Guorui, CEO of Blackberry China pointed out, ‘there might be 1million Blackberry phone users in China, but what they got is just phone and nothing else. We want to offer them more service.’ Well, yes, that’s obviously right, but the issue is in China you’d better offer cheap price when you offer good service.

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