Ojas Ventures and Inventus Capital have invested in Vizury, Bangalore based ad network.
Vizury’s Visitor Relationship Management, VRM is a 1:1 messaging solution that enables an advertiser to engage in infinite conversations with its website visitors using display advertisements.
It leverages a proprietary platform that powers audience segmentation, dynamic messaging and response optimization. Just like CRM (Customer Relationship Management) allows managing customers intelligently, VRM enables the advertiser to initiate and maintain a relationship with its website visitors over a lifetime.
For instance, if you are visiting a hosting company website and you do a domain search (but do not buy), Vizury will show you relevant message/ads regarding the domain and this will lead to better conversion.
The VRM platform itself is capable of uniquely identifying every visitor and dynamically generating/ displaying a highly customized banner based on his/her micro behavior on the website. VRM seamlessly interfaces with the advertiser’s marketing & technology infrastructure to understand such micro behaviors and promote specific actions that the advertiser desires.
The platform has integrated with leading global publishers, ad-networks, ad-exchanges and technology driven market places that allows it to effortlessly reach more than 80% of the target audience in an automated fashion.
Read:
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