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Wednesday, February 23, 2011

Facebook gets serious about Singapore

Facebook’s Singapore office appears to be rising in importance within the company as key international jobs are going to be located on the island, while more services are being offered to Singapore users.

The social networking giant has a job vacancy for its ‘global business manager’, to be located in Singapore. According to the job description, this person will be the “strategic leader responsible for ensuring that all client needs are met and we are aligned across international accounts globally.”

Facebook is also looking to fill high-level vacancies in the Singapore office for an ‘Asia-Pacific director of online sales and advertising’ and for something called the ‘law enforcement relations lead, APAC’. Some of the requirements for the latter job include experience in computer forensics, e-commerce fraud and financial fraud.

Facebook’s Singapore office has 10 advertised vacancies. By contrast, its Tokyo office has two openings, both of which are actually for jobs involving Japanese-language work based in Singapore. The latest job openings puts the Singapore office on par with the Hyderabad office in India, which also has 10 advertised vacancies.

A Facebook representative based in Tokyo told us that the company is growing the team in Singapore as business in Asia increases. The representative would not say how many employees Facebook has in individual country offices.

“While we do not disclose our headcount in each individual office, we have more than 2,000 employees around the world. In Singapore, we are investing in a team to scale with the business here in the region. We started with a handful of employees and have been adding more as the business grows,” the representative said.

Facebook appears to segment its offices by geography and function. The representative said that Singapore was a sales office while Hyderabad was operations and Tokyo houses engineering teams.

Facebook’s increased hiring in Singapore comes as it launches its location-based service, Places, locally and in Hong Kong and Taiwan. The company said Places was launched in those markets because of organic demand from users.

“We were seeing that people were using the status updates to share with friends where they were, who they were with, and what they were doing in specific locations. We wanted to make it easy for people to share with their friends,” the Facebook representative said.

Places is another advertising revenue channel for Facebook because it allows the platform to serve location-based advertisements to users when they check-in. However, Facebook refused to say how many merchants it had signed up to advertise on Places in Singapore. The company also would not say if it had a schedule to launch Places in other Asian markets at this time.


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