Launched in 2008, Brandtology has 170 analysts in 15 countries across Asia-Pacific, Europe and North America. Brandtology provides brand monitoring services to clients using a mix of technology solutions and trained social media analysts. Brandtology also provides multilingual services to clients, covering 12 languages. In April 2009, Walden International invested SGD2 million in the company.
Eddie Chau, Brandtology’s chief executive, said in the press release, “This is the logical and exciting next step for Brandtology, allowing us to continue our rapid growth across existing and new markets and maintain our focus on research and development with the financial strength and broad APAC sales network of the region’s leading media intelligence company behind us.”
Brandtology will remain a separate brand within the Media Monitors Group.
John Croll, Media Monitors CEO, said, “This is Media Monitors first acquisition since being acquired by Quadrant on 1 July 2010 and it reaffirms our growth strategy. This will create significant opportunities for cross-selling across all markets, and Brandtology’s strong presence in China in particular supports our strategic growth story in that market.”
The brand monitoring space is relatively crowded in Singapore, with local companies like Jamiq and Thoughtbuzz competing with Brandtology.
[Image from Brandtology. Media Monitors' Croll (left) and Brandtology's Chau]
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