The half-day event will look to discuss and debate the changing face of the APAC display advertising market, the increasing influence of automated trading platforms and the rise of the data economy. It will also explain the key terminology, like ad exchanges, DSPs, RTB, SSPs – and the roles they play in the ad exchange eco-system.
Confirmed Speakers For The Day
» Matthias Kunze, Director of Publisher Monetization, JAPAC, Google
» Stuart Spiteri, Head of Media Platforms, JAPAC, Google
» Julian Tol, CEO, Brandscreen
» Kevin Tan, CEO, Tectonic Digital Solutions
» Phil Cowlishaw, Performance Media Director, IKON
» Jordan Khoo, Regional Director, APAC, MediaMind
Who should be attending this event?
» Agencies
» Advertisers
» Ad Traders
» Ad Networks
» Ad Exchanges
» Ad-Tech Vendors
» Publishers
» Data Providers
What will be discussed?
» The key terminology explained. What is an ad exchange? What does a Demand Side Platform do? What is Real Time Bidding?
» Who benefits from this new automated way of buying and selling display advertising? The advertiser? The agency? The publisher?
» The future growth of the exchange marketplace in the APAC region
» How Demand Side Platforms, publisher yield optimisers, exchanges and data providers are changing the way the industry buys and sells display advertising
» The opportunities for both publishers and advertisers
» The rise of Real Time Bidding and audience targeting across exchange supply
» The value of re-targeting – and how it can impact conversions
» How advertisers can use third party data to boost campaign performance – and how publishers can package and sell their own data
» Advertiser, agency, ad network and publisher strategies around automated display buying
Event Details
When: Wednesday 15th June 2011
Time: 1.30pm-5pm
Where: M Hotel Singapore, 81 Anson Road, Singapore 079908
Fees: SGD 400
Register here.
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