Citing a Nielsen 2009 report, new Singapore-based company, EatAds.com writes that the Singapore outdoor advertising industry is worth roughly SGD $134 million a year. The company aims to help companies buy and sell offline media. Founded by John Fearon and Brian Frissyn, EatAds is an online platform and marketplace that “facilitates the exchange of out-of-home advertising space between outdoor media owners and media buyers such as private and public companies and advertising agencies”.
EatAds offers many different types of outdoor advertising including traditional billboards and even posters on lampposts.
Listing and bidding for a space is free, but EatAds takes a 15% commission for every successful space sold.
To help companies and brands with the design of the creative, EatAds “plans to provide a supplier interface that will give you a range of graphics designers that you can work with”.
Thanks to Jeff Paine for the tip!
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