VIDEO: Chrysler's "Born of Fire" Super Bowl Ad Starring the New 200, Eminem and the City of Detroit

Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new TV spot, called “Born of Fire," showcases the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that’s been to hell and back.” Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.

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Marchionne gets Nasty, Tells VW Boss Piech to go and Fix SEAT Instead of Eyeing Alfa Romeo

Speaking at the J.D. Power and Associates International Automotive Round-table in San Francisco, Fiat Group and Chrysler LLC CEO Sergio Marchionne bluntly reiterated that the Italians won’t sell Alfa Romeo to the Volkswagen Group, or anyone else for that matter.

“As long as I am CEO of Chrysler and Fiat, Mr. Piech will never have Alfa Romeo. It's hands-off. I told him. I will call him and I will email him”, Marchionne said.

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Marchionne: Fiat and Chrysler Could Merge into a Single Entity in a Few Years

Speaking at the J.D. Power and Associates International Automotive Roundtable, Fiat and Chrysler CEO Sergio Marchionne today told reporters that the two companies could merge into a single entity based in the U.S. in the near future. Until then, Chrysler first has to refinance its government loans and launch an initial public stock offering, but Marchionne hopes that both will happen this year.

“Who knows? In the next two or three years, we could be looking at one entity. It could be based here”, said Marchionne. The companies are considering various “alternatives and scenarios. First we need to integrate them operationally and then look at governance”, he added.

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2011 Chrysler 200 Convertible to get its First Public Outing at the Chicago Auto Show

The new 200 Convertible will make its motorshow premiere at the upcoming 2011 Chicago Auto Show, which runs for the public from February 11 to 20, Chrysler confirmed today. Essentially a re-packaged, re-designed and partially re-engineered version of the drop-top Sebring, the 200 Convertible will soon go on sale in the States with a starting price of $27,195, and a choice of two powerplants, a 173HP 2.4-liter four-pot and a new 283HP 3.6-liter V6, both matched to a six-speed automatic transmission.

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New Chrysler 200 Convertible Prices Announced, Four-Cylinder Starts from $27,195, V6 from $31,990

We've already had our first in-depth look at the revised Sebring Convertible, which has been renamed to 200 Convertible, but now, Chrysler has releasing pricing a couple of months ahead of its market launch in the States. The new 200 Convertible is available in three trim levels (Touring, Limited and S), two engine choices including a 2.4-liter four-cylinder and a 3.6-liter V6, plus the option of a traditional soft top or a retractable metal hard top.

The range begins with the entry-level Touring model powered by a 173HP 2.4-liter four-banger matched to a six-speed automatic transmission, which is priced at $27,195 including a $750 destination fee. That brings the 200 Convertible in the same price range as Ford's 305HP Mustang Convertible V6, which starts at $27,495 (including destination and a $500 cash back).

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Toyota Prius blossoms into...Chrysler 300 with Custom Makeover

From our 2011 Tokyo Auto Salon "Strange But True" files comes this custom creation of what appears to be a second generation (judging by the interior door panels) Toyota Prius hybrid wearing a...Chrysler 300 front end. The show car also features sliding rear doors, lowered suspension, larger five-spoke alloy wheels, Chrysler 300-style tail lights and a high-end audio-visual system that replaces the rear seats. More pictures after the break.

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VIDEO: New Chrysler Ad Emphasizes the Importance of Style

In its latest commercial, Chrysler takes a trip down memory lane, showcasing some of its vintage models and wonders what ever happened to the glamour and style that these cars represented. And you guessed it; according to Chrysler, good 'ol American style is making a comeback on the firm's new models like the recently launched 300 sedan. Video available after the jump.

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Chrysler and EPA Working on Hydraulic Hybrid System for Passenger Cars [with Video]

Chrysler and the U.S. Environmental Protection Agency (EPA) today announced a new partnership to explore the possibility of adapting the EPA's hydraulic hybrid system for passenger cars and light-duty vehicles. Developed by the EPA, the hydraulic hybrid system is currently used in industrial applications, including large delivery trucks and refuse trucks, but Chrysler, keen on developing a new portfolio of hybrid vehicles, wants to adopt it for use on passenger vehicles. Read more »

2011 Chrysler 300-C is Luxury and Comfort cars

Luxury and Comfort, The '57 Chrysler 300-C, based on the New Yorker with lots of changes, was built using body-on-frame construction. It had new 14-inch wheels as well as new dual headlights which allowed for up to 75 feet more vision when driving at night.

Chrome seems to add a luxurious feel to any car and the Chrysler 300 is no exception. There are chrome accessories for this vehicle for trimming the fender, the bumper, and the rear deck. Even a fuel door cover in chrome or door handle accents is available.

The back of the side mirrors can have chrome backs added to them for a bit more flair. For even more chrome accessories, to make the 300 truly decked out, pillar post trim, rear bumper trim, chrome arrow body side moldings, front bumper caps, and even fender vent port holes can be added.

Chrysler 300-C is Luxury and Comfort cars

New Chrysler 300 and its Lancia Thema Counterpart to get Hybrid Variant in 2013

On the sidelines of the 2011 Detroit Auto Show, Fiat Group CEO Sergio Marchionne confirmed that hybrids will make a comeback to Chrysler’s line-up, with one such model being a gasoline-electric version of the Chrysler 300 sedan. “We will offer a hybrid variant of the 300 equipped with an eight-speed automatic in 2013”, Marchionne said last week.

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Chrysler 200 Convertible Photographer Lashes Out on Facebook, Calls the Person who Leaked the Pictures an "Arrogant D...bag"

If you've been following our daily posts, you'll remember that the first batch of photos of Chrysler's 200 Convertible, previously known as the Sebring, were leaked onto the net last Thursday (January 13, 2011). The following day, Chrysler posted the photos on its official website. End of story? Well, not exactly as we discovered a very interesting posting on the photographer's official Facebook page.

Webb Bland, the person who shot the admittedly impressive press photos of the 200 cabriolet accused a “misguided idiot somewhere outside of the fantastic marketing team at Chrysler” for leaking the images “weeks in advance of the meticulously scheduled unveiling”.

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Fiat Group Seals Mirafiori Deal with Unions, Marchionne Criticizes Nay-Sayers

Fiat Group CEO Sergio Marchionne’s key productivity deal won narrow backing from workers of the historic Mirafiori plant in Turin, with 54% of them voting in favor of the groundbreaking contract that limits strikes and absenteeism in exchange for investment.

The agreement enables the automaker to start building Jeep models in Italy and it’s also considered as a crucial step in Alfa Romeo’s U.S. launch. The deal was fiercely contested by a more hard-line Italian union, which threatened the deal with strikes. Fiat said last week that it’s ready to pull out altogether from the country if an understanding is not reached.

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2012 Chrysler 200 model enjoys improved ride

Suspension upgrades - Every Chrysler 200 model enjoys improved ride and suspension tuning over the outgoing Chrysler Sebring. A new rear sway bar, stiffened body mounts and new tires provide an improved ride. New deadening materials minimize exterior noise, vibration and ride harshness.

2012 Chrysler 200 model enjoys improved ride

2012 the Chrysler 200 Really Coming

Engine choices - The 2.4-liter inline four returns and is paired with either a four- or six-speed automatic transmission. Opt for the latter if you want better fuel economy; the four-speed is woefully and outdated and shouldn't have been offered with the 200. Optionally, a 3.6-liter V-6 is new, an engine rated at 283 horsepower and 260 pound-feet of torque with the Chrysler 200.

At Auto Trends, we like to do our own analysis of the auto industry, but we've decided to share that analysis here with you. Let's examine some of the hard facts surrounding Chrysler and how that information will most likely impact Chrysler.

2012 the Chrysler 200 Really Coming

Chrysler Officially Drops the Top on the New 200 Convertible

Following yesterday’s leak, Chrysler today officially released photos and preliminary data on its new 200 Convertible. As previously noted, the drop top model is essentially a facelifted Sebring Convertible featuring a refined exterior design, and a revamped interior with new styling and improved quality.

Customers can choose between two automatically latching tops, which is certainly not a common option in the category. The first option is a body-colored retractable hardtop, while the other is a more traditional cloth soft top, both operated by a button on the key fob.

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Dodge Says Next Viper's Looks to be Inspired by “a Naked Woman on the Beach”

Speaking at the Automotive News World Congress in Detroit, the head of Chrysler design boss and head of the Dodge brand, Ralph Gilles, told reporters today that the next generation of the Dodge Viper is going to be “drop-dead beautiful” sporting a look inspired by “a naked woman on the beach”.

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Alonso and Massa Earn their Living Promoting 2011 Jeep Wrangler

We have to admit that we feel for Ferrari's F1 drivers Fernando Alonso and Felipe Massa. As if being forced to wear jokey caps, blouses and t-shirts full of ads, and drive around exclusively in Fiat Group products such as the Abarth 500 wasn't enough of a pain in the behind (a quick look at their bank statements should ease the pain though...), the dynamic duo is now being used to promote the Chrysler Group's offerings such as the Jeep Wrangler.

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Chrysler officially revealed Chrysler 200 Convertible

Chrysler the US car manufacturer officially revealed images and details of Chrysler 200 Convertible which is the alternate of Sebring Convertible.

The Chrysler 200 Convertible car is powered with 2.4L inline 4-cylinder engine system which produces 173 hp and 166 lb-ft of torque will likely to carryover from Chrysler 200 sedan. The car also has optional 3.6L Pentastar V6 engine system which produces 283hp and 260lb-ft of torque. Both cars will be connected to 6-speed automatic transmission.

The Chrysler 200 Convertible car features new bumpers, restyled headlights, revised grille, and LED taillights. The car has traditional soft top or metal folding roof. The interior of the car has new steering wheel, revised instrument cluster, soft touch armrests and silver painted plastic accents.

The Chrysler 200 Convertible car price details were not revealed by the company which will be going to make its first debut at Chicago Auto Show.

2012 Chrysler 200 Convertible: First Official Photos Hit the Web

We don't know if Chrysler's affiliation with the Fiat Group has anything to do with this story, but fact is Italian websites have managed get their hands on the first official photographs of the redesigned Sebring Convertible, which like the sedan variant, gains the 200 moniker.

There's nothing surprising about the 2012 Chrysler 200 Convertibles design, which follows the same recipe as the sedan with softer and more elegant styling for the front and rear end, plus a fully redesigned interior boasting higher quality materials and build.

Naturally, the 200 Convertible will feature the same mechanical tweaks as the sedan with engine options including a 173HP 2.4-liter four-cylinder motor and the new 283HP 3.6-liter Pentastar V6, both offered with a six-speed automatic transmission.

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2012 The Chrysler 200 is more a Cars

The Chrysler 200 is more of a midcycle refresh then a complete change for the sedan, but with a new name, fresh exterior, updated interior and optional V-6 engine, this model may be differentiated enough to bring customers back to the Chrysler brand.

Chrysler's rescue plan included a historic federally orchestrated bankruptcy in summer 2009 and followed a similar and much more expensive plan to rescue General Motors.

Unlike GM, Chrysler's rescue was predicated on the Fiat Group stepping in to manage the company, something that had to be done in order to guarantee federal intervention. Without Fiat's help, Chrysler would have collapsed and been joined with failed brands that had gone before it. GM, on the other hand, was considered to be "too big to fail." Besides, it had new products in the pipeline while Chrysler did not.

2012 The Chrysler 200 is more a Cars