A new THINK! Driving for Work campaign has launched this March 2008 targeted at both employers and employees. It is estimated that around 200 road deaths and serious injuries each week involve someone at work. That means an estimated one third of all crashes involves somebody who was at work at the time - that's a tragic 1,000 lives every year.
The Driving for Work campaign will primarily focus on informing people who drive for work of the potential hazards of work related driving, focusing on the primary hazards of:
* speed ;
* distractions ; and
* journey planning .
Advertising focusing on mobile phone use and speeding has run throughout February and March 2008. This advertising has been placed so as to specifically reach work drivers. A new fatigue campaign has been developed and will run in March 2008.
The Driving for Work campaign will primarily focus on informing people who drive for work of the potential hazards of work related driving, focusing on the primary hazards of:
* speed ;
* distractions ; and
* journey planning .
Advertising focusing on mobile phone use and speeding has run throughout February and March 2008. This advertising has been placed so as to specifically reach work drivers. A new fatigue campaign has been developed and will run in March 2008.
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