In the next hour and half, 5 growth stage startups will present at the G-Startup competition. They are:
- Nobot Inc. – Japan
- Qubulus – Sweden
- Stream Media – Singapore
- Speaking Pal – Israel
- Powwow Limited – China
Best of luck with all the presenters!
15.26
Nobot, China. A mobile ad network that aims to maximize profits for app publishers. It’s planning two new products; 1) CPI Exchange for Androids: ad exchange specialized on cost per install apps, 2) Mobile exchange.
Its current competitor is Admob; Nobot captures over 2,000 app publishers and has the second largest market share in the Japanese ad-network market.
With 20% of gross margin and lack of barrier entry, I wonder how sound the business model is? Earlier in auditorium 1 it was mentioned that China currently has over 30 ad networks, is the Japanese ad-network market as crowded?
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15.37
Qubulus, Sweden. An indoor positioning system (QPS) software and platform. Prototyping globally and targeting Asia/China market in 2011. It targets to raise 0,000 by May 2011 as first round of funding.
Indoor location determination has seen many failed startups in the past. This field is quite technical intensive and it will be interesting to see how this product develops.
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15.48
MoVend, Singapore. Mobile commerce by connecting major payment providers globally. The problem MoVend is trying to solve is for in-app purchase; to help app developers how their users pay, to track payment across multiple countries/distribution channels worldwide, to track purchases and manage product licenses. It currently supports Android, Blackberry and Windows phone.
With Apple controlling iPhone app market, what is the risk of Google/Android or other free appstore going into the in-app payment market?
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16.00
SpeakingPal, Israel. A virtual English tutor with automatic speech recognition. It allows users to get feedback in a timely fashion and on the smartphone. During the demo on stage, the speech recognition seems well-functioning and reaction from the network was fast.
In Asia, tutoring classes are so popular that students grow up spending much of their after-school hours in tutorial centers. I’m not sure how it is like in Israel.
That said, with private education industry growing quickly in China and rest of Asia, that’s an interesting technology with potential application to virtual classrooms. I won’t be surprised if education companies will soon be interested in adding this technology to their product offerings.
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16.19
Let’s Powwow, China. Location-based social network that we covered before. It has ambitious milestones of hitting 10,000 users, 100 partners in the next 2 months and 100,000 users, 1000 partners in the next 6 months. With only 18mn LBS users currently, Powwow believes the large part of the market is still untapped. Its revenue model is mainly through issuing deals (subscription based) and redeeming deals (commission based).
Advice from the judges include focusing on either acquiring users or signing up retailers, defining market orientation to either global or hyper-local.
Similar to many returnees or even foreigners interested in starting their companies in China, PowWow seems to face the same challenge – how to balance the edge of bringing in a foreign idea and how to include a local Chinese in the management’s DNA.
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