Larry Kuok, Jiepang’s Business Development Manager demonstrated how it works by setting up his phone and swiping the phone against a sensor. It automatically checked him in and sent a message saying “Cool! – Congrats on being an early adopter! – You are Checking in with Jiepang using NFC at Wei Bo Zhi Yan. We hope you have a great time using Jiepang”. This definitely has the benefit of speed and simplicity for the user.
Currently Jiepang is the only LBS in China to take advantage of NFC. But we can speculate that many other LBS players will follow suit. Even Amazon is pursuing an NFC strategy to grow its mobile commerce platform. At the moment, the roadmap for NFC is not totally clear, but Yuancheng Yang, co-founder of Jiepang says “we are betting on NFC”. Afterwards, I chatted with Larry and he said that merchants will also have the benefit of knowing if someone used Jiepang NFC to make a purchase. In the future, this will be valuable data to greater understand user behavior and customer loyalty.
Since NFC is relatively new, the only NFC-enabled phone available is the Samsung Nexus S, which was made in collaboration with Google.
Jiepang will officially launch their NFC feature at this weekend’s Strawberry Music Festival (http://festival.modernsky.com/) in Beijing by distributing about 1,500 cute Jiepang NFC tags to Jiepang members.
It will be interesting to see if Foursquare in America will also “check in” to a NFC strategy.
Related posts:
- Jiepang Teams Up With Sony Ericsson
- Rumor, Foursquare to Acquire Jiepang to Enter China
- Jiepang, the Leading Chinese Check-in Service Announces the Partnership with Starbucks
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