Mercedes-Benz Shows New C-Class Coupe and SLS AMG Roadster in Super Bowl Spots

In an exclusive pre-game release and following a behind-the-scenes version that we showed you on Friday, Mercedes-Benz has published an extended cut edition of its Super Bowl XLV commercial called 'Welcome'. With this ad, the German automaker 'welcomes' four new additions to its range including the next generation SLK roadster and CLS 63 AMG, as well as two never before seen (at least not officially) models, the SLS AMG Roadster and the C-Class Coupe. The quartet of new Mercedes-Benz cars can be seen towards the end of the video, which is posted for your viewing pleasure after the break.

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VIDEO: Mercedes-Benz's First Ever Super Bowl Ads Teased

Continuing our online stream of the automotive-related ads of the Super Bowl XLV, we now have a trio of teaser spots from Mercedes-Benz, which will be making its first advertising appearance at the game. According to the German automaker, four new models will be featured in the ads, with two of them making their world debut in the 60-second-long spot called 'Welcome'. You can watch the two teaser spots plus the making of the 'Welcome' commercial right after the break.

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VIDEO: 2011 Audi A8 Commercial Mocks the Mercedes S-Class

With its new commercial for the 2011 A8, Audi of America is opening a fresh chapter in the advertisement wars. Taking inspiration from the 1947 children’s book Goodnight Moon by Margaret Wise Brown, the ad portrays S-Class owners as gluttonous people with an excessive lifestyle, representing the age of “old luxury”. The 60 second clip is said to be a prelude to the upcoming Super Bowl TV spot, set to air in the first break on Super Bowl Sunday, February 6, 2011. Hit the jump to watch the video.

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New Videos of 2012 Mercedes-Benz SLK on the Road and the Track

If you're tired of ogling the same 50 second clip of the 2012 Mercedes SLK published at launch, we have some good news for you as the Stuttgart automaker has released some fresh footage of its roadster model, filmed both on the road and the track.

The third generation of Merc's roadster comes with a two-piece foldable metal roof top and a choice of a force-fed 1.8-liter four-cylinder engine available in two states of tune, or a 3.5-liter V6 motor. In Europe, the 2012 SLK will be available for order starting from next week, while U.S. sales will begin this summer. Click here for more details or follow the jump to watch the videos.

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2012 Mercedes-Benz SLK Roadster Blows its Cover

Over the past year, numerous scoops and a major leak, accompanied by several official releases, have shed light on many details on the 2012 Mercedes SLK. In fact, we were expecting the German maker to bring the third generation roadster to the 2011 Detroit Auto Show, ahead of its projected March debut. Even though that never happened, today, Mercedes finally released the last pieces of the SLK puzzle.

Claimed to offer a 25% increase in fuel economy compared to the previous model, in Europe, the SLK will be available with three engines, all of them featuring direct injection and stop/start systems.

Filling in the base model's shoes is the SLK 200 BlueEfficiency variant, powered by a 1.8-liter four-cylinder powerplant, capable of 184 hp. Mated to a seven-speed 7G-Tronic Plus automatic transmission, the four-pot needs just 6.1 liters of gasoline per 100 km (38.6 US mpg) in the combined cycle. The SLK 200 sprints to 100 km/h (62 mph) in 7 seconds and has a top speed of 237 km/h (147 mph).

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VIDEO: 2012 Mercedes C-Class Coupe Spied at California Processing Center

The all-new 2012 Mercedes C-Class Coupe, that may or may not debut in Detroit next week as a Geneva Salon show up in March is also a strong possibility, was spied at the Long Beach Vehicle Processing Center in California by a crafty Youtube user. The lightly camouflaged C-Class with the two-door body was parked alongside other Mercedes-Benz models including a pair of wrapped up prototypes that appear to be the next generation M-Class and SLK roadster.

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Meet the 388HP V8-Powered and RWD Mercedes-Benz B55 [with Video]

The regular Mercedes-Benz B-Class wasn’t exactly created with the motoring enthusiast’s needs in mind, but this one-off B55 special is another story. Trainees of Mercedes-Benzs Rastatt plant in Germany turned a B200 CDI diesel model into a full-blown sports car by planting in a 388 hp 5.5-liter V8 and transferring the drive from the front axle to the rear.

The idea of the project came from plant manager, Peter Wesp, while the execution fell on the shoulders of foremen Andreas Würz and Matt Rieger and a team of twelve second and third-year trainees specializing in production mechanics and automotive mechatronics.

The team aimed to fulfill several goals, drawn up in a book of specifications. According to the plan, the spatial concept as well as the body of the B-Class were to remain unchanged. The interior, however, was to be upgraded to reflect the newly acquired qualities and the overall goal was to create a vehicle suitable for everyday driving.

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Vilner's Mercedes-Benz SL 63 AMG Shadow Line gets some Interior Love [with Video]

From the makers of the redone Hennessey Jeep SRT600 Grand Cherokee and Chevrolet Camaro V6, comes our next tune. Vilner, a relatively new company in the aftermarket industry based in Bulgaria, has prepared a styling proposal for the interior of the Mercedes-Benz SL 63 AMG.

The package is called "Shadow Line" and it treats the hardtop roadster's cabin with handmade leather goods starting from the seats and door panels and finishing up with the steering wheel, which is also upgraded with a thicker rim featuring a more flattened bottom area. The colors of choice for the leather seats and door panels are red and black with contrasting silver stitching completing the look.

While Vilner did not release pricing for the customized interior, the Bulgarian company did publish a neat video showing us the work that goes into the creation of the tailor-trimmed steering wheel. You can watch it right after the break.

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Gran Turismo 5 Competition Offers European Gamers the Chance to win a Real-Life Mercedes SLS AMG

On Monday, December 27, the Signature Edition Challenge for Playstation 3 went live, offering European gamers the chance to win a brand-new, real-life Mercedes-Benz SLS AMG worth €180,000. In order to participate, owners of the Signature Edition game pack will need to redeem their voucher code via the Playstation Store and register their details on gran-turismo.com.

The challenge takes place in the game’s B-spec mode, where players take the role of a team director with AI drivers doing the racing over a series of five, five-lap races held on different circuits. On January 31, 2011, at 23:59 GMT, 15 regional winners from 22 countries will advance to the next stage, the Mercedes-Benz Driving Event, based on the fastest total times recorded for each region.

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VIDEO: Mika Häkkinen and Michael Schumacher Meet up in New Mercedes Ad

Over the years, Mercedes-Benz has released many TV ads featuring two-time Formula 1 World Champion Mika Häkkinen and other renowned pilots, most ending with a funny twist. The Stuttgart-based automaker's latest commercial to hit the web, called “Sunday Driver”, follows a similar recipe. This time, Mercedes chose a hilarious way to promote its 4MATIC permanent all-wheel drive system. To shake things up, Michael Schumacher also makes an appearance, alongside a good-looking female driver.

We’ve also included the “Third man” commercial from a few years back, in which the “New Flying Finn” trumps the younger Fernando Alonso and Lewis Hamilton. You can watch both videos after the jump.

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VIDEO: F1 Star Nico Rosberg gets a Taste of the 2012 Mercedes-Benz SLK Roadster

There’s nothing wrong with using your assets, so we don’t blame Mercedes-Benz for trying to build some hype around the upcoming 2012 SLK by inviting Formula 1 pilot Nico Rosberg to take the hardtop roadster for a spin. However, the entire happening feels much too scripted, from the way the camera ducks just when the front fascia is almost revealed to what Rosberg says. Luckily, we already know what the German roadster looks like, so we won’t shed unnecessary tears. The highlight of the video is clearly the demonstration of how the Magic Sky Control panoramic roof works. Hit the jump to watch the clip. Read more »

VIDEO: RENNtech C74 with Akrapovic Full Titanium Exhaust

A little over a month ago, RENNtech unveiled the C74, a menacing, wide-bodied Mercedes C63 AMG. While it looked great with its DTM-racecar-inspired bodykit, the Florida-based tuner wasn't really satisfied with how it huffed and puffed. Enter the Akrapovic full titanium exhaust system, which lightens the car by 43 lbs (20 kg) and squeezes out 12 extra ponies and 16 lb-ft (22 Nm) of torque, giving it a truly angry bellow. Check out the video after the break to hear it for yourself.

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Video: The New Mercedes-Benz CLS, a Hot Blonde and the Science of Eye Movement

A stunningly beautiful woman, dressed in an overly tight black outfit, is slowly walking in front of you, swinging her hips to an imaginary tune. On which part of the female body do you look at first? I know, it's a tough question.

The CLS' design team had the same dilemma, albeit they were curious which parts of the car catch the eye first. So, like any good Germans, they went on and devised some complicated eye-tracking device and studied people's reactions when confronted with the new CLS.

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Mercedes Builds the World’s Most Advanced Driving Simulator [with Video]

If you're a fan of realistic driving games likes the Gran Turismo, then you're really going to dig this one. Meet Mercedes-Benz's professional driving simulator that comes with a 360o, precise landscape imagery and a twelve-meter long rail for transverse movements. The driving simulator, however, was not made for racing games but to help the German manufacturer to "research the behavior of the driver and vehicle in road traffic even more intensively".

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VIDEO: Gran Turismo 5 Teaser Film with Mercedes-Benz SLS AMG Gullwing

About a week ago, we told you that the new Mercedes-Benz SLS AMG Gullwing is being featured in the fifth installment of the Sony PlayStation 3 video game Gran Turismo. Now, besides publishing in-game shots of the SLS AMG, Mercedes-Benz and the creators of the racing game have also released a teaser film of the gullwing model racing in the virtual world of the GT5, which is expected to hit retail stores sometime in 2010.

Kazunori Yamauchi, who is the creator and producer of the highly popular Gran Turismo series and in addition, both Senior Vice President of Sony Computer Entertainment Inc. and President of Polyphony Digital Inc, said that he subjected the SLS AMG to an extensive test drive on the famous Nordschleife race circuit before adding the supercar to the game.

"The performance of the SLS AMG is unbelievable," said Yamauchi. "Despite the Nordschleife being an extremely undulating track, the gullwing remains extremely stable. Driving this unique super sports car in Gran Turismo 5 will be a fantastic experience."

VIDEO: Mercedes-Benz SLS AMG Roadsters Spied During Testing in the USA

With the recent introduction of the 2010 Mercedes-Benz SLS AMG Gullwing at the Frankfurt Motor Show, Stuttgart's focus is now on the roadster version that's due in late 2011. Filmed here by the spies at Auto Motor und Sport during hot-weather testing in Death Valley, California, the SLS AMG Roadster appears to be fitted with a traditional canvas top. Also, the fixed handles on the doors suggest that the trademark gullwing doors of the coupe have been replaced by either regular or scissor-type doors like the ones featured on the topless McLaren SLR.

Don't expect to see any changes under the elongated bonnet that measures an astonishing 2 meters or 78-inches in length, with the Roadster model keeping the same AMG 6.3-liter V8 found in the coupe that delivers 571 HP at 6,800 rpm and a peak torque of 650Nm (479 lb-ft) at 4,750 rpm.

Power will be sent to the rear axle through a dual-clutch seven-speed sports transmission.

Mercedes-Benz says that the gullwing-door coupe reaches 62mph (100km/h) from standstill in 3.8 seconds and continues to accelerate up to an electronically limited top speed of 317km/h or 197 mph. We suspect that due to the added weight of the structural reinforcements and the roof mechanism, the convertible may be slightly slower than the coupe model.

Via: AMS

Mercedes-Benz SLR McLaren Driver Plays Dodgem Cars in Poland - with Video

A Mercedes-Benz SLR McLaren was completely destroyed in Warsaw, Poland this past weekend when the 23-year-old driver of the German supercar lost control of the vehicle and crossed onto the opposite side of the road colliding with several oncoming cars including a Mitsubishi Outlander SUV. Though not officially confirmed by the police, Polish media reported that the SLR McLaren driver was racing against a Ferrari when the accident happened.

If we translated the report correctly, it also appears that the McLaren driver was traveling/racing with his young child in the car... Fortunately no one was killed in the crash though some of the accident victims were taken to the hospital.

Thanks for tip Martin ! Source: Alert24

Video Galore: Mercedes-Benz SLS AMG Gullwing Filmed on the Track, on the Road, Inside and Out

Unless you're planning a trip for the Frankfurt Motor Show, chances are that you won't be seeing Mercedes' SLS AMG gullwing-supercar any time soon. The next best thing to seeing a car in the flesh is of course watching it on film and as such, we've prepared a total of seven high-def videos of the 'uber Merc' with detailed beauty shots, an interview with the German automaker's chief designer Gorden Wagner, footage of the SLS AMG on the race track and the road as well as two promotional films. Get your 'gullwing' fix right after the jump.

Click here for our detailed article on the 2010 Mercedes-Benz SLS AMG

VIDEO: 2010 Mercedes-Benz E-Class Sedan and Coupe Commercials go Live

Heralding the U.S. market launch of the all-new 2010 E-Class, Mercedes is rolling out what it calls its biggest marketing campaign in recent years. Oriented around the theme "Everything We Know, Everything We Are: This is Mercedes-Benz", the new marketing campaign comprises of both broadcast and print adverts. The first wave launches today with a six-week television flight while a second phase will start in September and run through October on primetime premieres and the NFL and college football seasons.

Aside from the 30 second plus TV adverts for both the 2010 E-Class Sedan and Coupe models that you can watch below, Mercedes-Benz has also readied three 15 second spots which focus on the car's safety technologies like Attention Assist, Lane-Keeping Assist and Distronic Plus.

VIDEO: 2010 Mercedes-Benz S-Class Facelift Promo Film

The first promotional film for the updated 2010 Mercedes-Benz S-Class has hit the air giving us a quick look into the entire range of the 'uber' luxury sedan, sans the AMG variants that have yet to be officially introduced - for an unofficial look, click here. The revamped S-Class brings a mild cosmetic facelift along with the presentation of new gasoline-hybrid version, the S400 HYBRID that consumes an average of 7.9 lt / 100 km (approximately 29.8mpg US) in the combined EU cycle.