According to the promo event's organizers, it took Reid more than one try but in the end, he managed to return a lap time of 1:28 with a top speed of 193km/h (119 mph). "He was guided only by the feel of the car, his knowledge of the track, and co-driver Earl Bamber's voice," said Volvo. Pretty neat, though we're not sure who was the bravest of the two; the driver or the co-driver... Scroll down to watch the clips.
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Automakers and their respective marketing departments / advertising agencies come up with all sorts of ideas to generate interest in their current or future products - some successful, others not so much. For the promotion of its new 2011 S60 sedan that will be officially revealed at the Geneva Motor Show in March 2010, Volvo's Live Communication and Social Media decided to take a rather unconventional approach by calling in a blind Turkish artist named Esref Armagan to 'sample' the finished model and draw a picture of the car."Since the car itself is not being launched until the Geneva Motor Show next year, this is a unique way for us to show an extraordinary artist's rendition of the forthcoming model," commented Lukas Dohle, director of Live Communication and Social Media at Volvo Cars.
As you may suspect, Armagan, who is said to have painted everything from historic buildings, seascapes, flowers and forests to a portrait of former US President Bill Clinton, uses his hands and the rest of his senses to recognize the shape of the object he is painting.
This however, was the first time that the talented Turkish artist attempted to draw a car. "It was an honour for me to be asked to do this and I take it as a confirmation of my ability as an artist," said Esref Armagan.
The next-generation Volvo S60, which is based on the 2009 Detroit Show concept, won't be launched onto the market until summer of 2010, but the folks over at Sweden's Teknikensvarld magazine were invited by Volvo to Copenhagen, Denmark to check out a prototype version fitted with firm's new "Automatic Braking System". As you may have already guessed, the test vehicle was slathered in cladding, so don't expect to get a preview of the car.What we do get to see are some details of the interior and of course, a taste of the "Automatic Braking System" - Volvo's next generation of preventive safety technology that detects pedestrians who have walked into the roadway and automatically avoid collisions at speeds under 25 km/h (16mph) if the driver does not react in time.
Once the system detects the pedestrians, it warns the driver through a series of audio and visual alerts on the windscreen's head-up display. Volvo says that if the driver does not respond to the warnings and the system assesses that a collision is about to happen, then it automatically applies the car's brakes with full braking power.
Hat tip to Bobby from Bilfeber! Source: Teknikensvarld
On Monday, Volvo announced that it has teamed up with Swedish energy giant Vattenfall to introduce plug-in hybrid models to the market in 2012. But before we see the final production cars arriving in showrooms, Volvo will present a trio of V70 diesel plug-in hybrid demonstrator cars this summer to test the new technology. Click through to watch the video that includes interviews with several Volvo officials as well as footage of the demo V70 plug-in hybrid in action.
In about a year's time, Swedish automaker Volvo will perform the market launch of the all new S60 premium sedan that will be heavily based on the stylish S60 Concept that made its global debut at the Detroit Show this past January. We've already seen static footage of the four-door coupe design study but now Sweden's Teknikens Varld magazine took the one-off concept car for a quick spin. Unfortunately, Google has yet to find a way to automatically translate audio from videos, so unless you happen to hook up with a bilingual Swedish gal, you're better off lowering the volume in order to enjoy to the ride.
Via: Teknikens
Earlier today, Volvo published the first photos of the 2010 MY S80 saloon that received a mid-life facelift which includes subtle visual changes as well as two revised diesel engines and a new eco-friendly, but underpowered, DRIVe variant fitted with a 1.6-liter turbo diesel delivering an output of 109HP. The new S80 will be unveiled for the first time at the Geneva Auto Show in early March with sales commencing this spring.
One of the most exciting concept cars at the 2009 Detroit auto show which runs for two weeks from January 11, is the Volvo S60 Concept that provides a preview of the production model that will follow in 2010. If you hit the jump you can see the first official video of the compact sports sedan that includes the usual exterior shots as well as a short film of the S60's innovative crystal centre stack being created at Swedish glassworks Orrefors' workshop. For more details and high-resolution pictures of the Volvo S60 sport sedan concept click here to view our previous post.
As you can see in the four new videos of the 2009 XC60 that were released by Volvo, company test drivers get to do all those fun things that SUV’s were built for but in most cases, are rarely (if never) used in that way by your typical SUV owner. The videos include a hill descent test, an elk test, a camel test and a high-speed test at 200 km/h or 124 mph. -See all four videos after the jumpTechnorati: Volvo+S40, Volvo+V50, Video, auto+news, car+news, automobile, cars, automotive, vehicles, autos, Carscoop, blogs, 2007
Technorati: Volvo+850, Safety, Accidents, Crash, Video, auto+news, car+news, automobile, cars, automotive, vehicles, Carscoop, blogs, 2007
