Fresh from attending and exhibiting at South by Southwest (SXSW) in the US, mobile ad network Chalkboard just announced a partnership with Alliance Bank in Malaysia. Co-founder of Chalkboard, Bernard Leong (who also co-founded this site you’re reading) announced the news at a workshop for retailers he held in Kuala Lumpur, Malaysia two days ago.
This deal enables Alliance Bank to distribute promotions by its 500+ merchant partners to customers that are within a 2km (1.2miles) radius of any of their 90 branches across Malaysia.
Chalkboard places targeted ads or real-time promotions in 3rd party mobile applications and websites and has over 1,100 businesses in Malaysia using its services.
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