“[American parents] talk about sex, they talk about drugs more than they talk about money (management),” and “Instagram is destroying the memory (of photos),” were some of the interesting statements thrown out by the startups pitching at yesterday’s Echelon 2011 Singapore Satellite, the first of four. The event also saw a high-powered Brunei delegation dropping by to check out the startup scene in Singapore.
The Singapore Satellite saw 10 startups showing off their awesome products in hopes of making the cut as one of the final 10 companies presenting at Echelon 2011′s Launchpad in June.
Attendees were treated to a live demonstration on how calendars can be exciting and fluid on the tablet (by Not A Basement Studio) and how companies can benefit from tracking public opinion and using it to guide marketing campaigns (by Spatial Ideas).
Other interesting products were a curated fashion app by Stylelogue which is available on the App Store today, a deals marketing site (by Fezzl), couple blogging for a more romantic blogging experience (LoveByte), money management education for children (PlayMoolah), simplifying career discovery for job hunters (Identifii), a taxi sharing app (Taxizu), Facebook and Twitter page design services (by Fetch Plus Asia Pacific) and a stalker-friendly photo sharing application (by Twidl Inc.) that seeks to reduce noise from your social media platforms.
To spice things up, the attendees were given a chance to vote for their favorite startup pitch in the People’s Choice Award. Children’s financial education online platform PlayMoolah swept the polls with a clear win over the rest of the nine startups. They walked away with a six months on Microsoft’s cloud computing solution Azure and mentoring from some of the Redmond company’s product development and business minds.
So, what’s next? The e27 team is now packing their bags to head north to Malaysia for the second leg of the Satellite events.
Thinking of joining us there? The event details are as follows:
Echelon 2011 Malaysia Satellite
Date: 21 April 2011
Time: 12:45 – 5:45pm
Venue: Zouk Kuala Lumpur, 113 Jalan Ampang, Kuala Lumpur, 55000, Malaysia
Event hashtag: #mysat
Register here.
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