Yahoo! Mobage [J], a joint PC social game platform by two Japanese web gorillas Yahoo! Japan and DeNA, announced [J] that number of their users passed over three million in 5 months since its official open on October 1st, 2010.
3 million is bigger than the number of active users Facebook Japan has gotten so far (according to Socialbakers.com), though Facebook’s Japanese users also shows a spike helped by recent media rush.
The social network service is designed around social games, but has user profile, messaging between users, user communities like other social networks.
As DeNA repeatedly says their “virtual graph”(friends network does not necessary need to be based on your real-life network) does not compete with “social graph” oriented networks like Mixi (and Facebook), you may say that hugeness of mobile Mobage-Town/Gree and PC Yahoo! Mobage does not matter for Facebook in Japan. But if you start suspecting building friends network from real-life really matters in future, this means Facebook Japan becomes to have one more network to chase in addition to Gree, Mobage-Town, Mixi and Twitter.
See Also:
Asiajin » Japan’s No.1 Social Network – Gree And Mobage Town Competes
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