Sure enough, the upcoming Sprint Cup Carfax 400 will bepaced by none other than the Blue Oval's tiny 2011 Fiesta Sedan. With less than a third of the displacement of the tube-frame beasts lapping Michigan International Speedway, we wouldn't quite expect lightning-quick pace laps, but hey – safety first. While pace cars are typically some sort of performance product, manufacturers aren't past parading less than muscular new hardware in front of the captive audiences of the raceway.
If Ford was looking for a way to bring its marketing for the Fiesta out of the social media realm and into a more mainstream American venue, they could have hardly done better than the Sprint Cup. On average, the series races net 7.9 million viewers. On Sunday, August 15, each and every one of those souls will get to watch a maroon four door fiesta lead the pack, complete with a massive Blue Oval decal down the side. Talk about cheap advertising. Check out the gallery for a few shots from the car's unveiling.
If Ford was looking for a way to bring its marketing for the Fiesta out of the social media realm and into a more mainstream American venue, they could have hardly done better than the Sprint Cup. On average, the series races net 7.9 million viewers. On Sunday, August 15, each and every one of those souls will get to watch a maroon four door fiesta lead the pack, complete with a massive Blue Oval decal down the side. Talk about cheap advertising. Check out the gallery for a few shots from the car's unveiling.
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